You Are What You Commit To

Train Without Limits, Only at Equinox

What defines who you are? Is it where you came from or your beliefs, your career or your goals? The simple truth is that we are all defined by our commitments– the pursuits we devote ourselves to, day in and day out.

Beginning its second year, the thought-provoking Commit to Something campaign, shot by fashion photographer Steven Klein for Equinox, makes a statement that is at the core of the fitness club’s values: what you commit to is who you are. Provocative in its exploration of personal identity, the imagery of the Commit to Something campaign reveals how your commitments define you. From being committed to overcoming your fears, to taking control of your body, or to being fully present in the moment, the things you dedicate yourself to make you who you are.

Now, stop and take a moment for some self-reflection: if you find that your lifestyle isn’t the truest representation of your passions and who you believe you really are, then maybe it’s time for you to commit to something more.

This year, make a commitment to revitalize and redefine yourself with Equinox’s complete lifestyle approach to health and wellness. With the launch of Equinox’s latest advance in personal training, Tier X, there has never been a better time to begin your journey.

Beyond just enabling you to reach a one-time fitness goal, Equinox empowers its members to discover their full potential by committing to an energized, high-power lifestyle. Joining Equinox is about more than just losing that extra weight or checking off a box on your to-do list– becoming a part of the Equinox community is about committing to revealing your best self in every part of your life.

Are you ready to live your commitment and ignite your potential?
Find your true identity with Equinox. Let’s begin.

CONCERT Instagram post

Experience Equinox: More Than Just a Gym

Equinox is a high-performance fitness club chain that has become internationally recognized for its exceptional combination of luxury, fitness, and wellness. Now celebrating 25 years in the game, with 2016 being its fastest-growing year, Equinox remains firmly committed to maintaining the same ideals that have been key to the individual success stories of its members.

Emphasizing substantive principles of movement, nutrition, and regeneration, Equinox elevates the fitness journey through well-curated style and high-end amenities. Every detail, from master trainers to state-of-the-art equipment, makes Equinox the perfect environment to encourage an energetic and inspired lifestyle.


Tier X, available exclusively at Equinox, is personal training transformed. This advanced health coaching program reinvents personal training as “High Performance Lifestyle Management.An evolution of Equinox’s Tier 4 training program, Tier X pushes the boundaries of elite coaching by integrating fitness and movement, nutrition and regeneration for a personalized approach to each factor of your life.

Tier X in Action

One example of Tier X coaching in action is Sam Gokhale’s personal success story. Sam moved to Dallas in 2013 to begin work at Parkland Hospital in conjunction with a clinical study at UT Southwestern. Since he had realized earlier that year how generally unhealthy he had become, Sam had been pursuing his own workout routine. However, by the time Sam came to Equinox in August of 2014, he still had issues with strength and flexibility that he hadn’t been able to overcome with his own workouts, along with pain in his hips and shoulders. Sam was ready for a change, and he became relentlessly dedicated to working together with his Tier X coach.

Tier X

Besides providing effective workouts, Tier X training also helped Sam to make changes outside the gym, including overhauling his nutrition and adjusting his work schedule to allow for more, better-quality sleep.

“He is a brilliant guy and was always looking for ‘light bulb’ moments, where he could translate his vast knowledge of the body, with his coaching, into meaningful information that he could apply and grow with,” said Tier X Coach Preston Bryan. “I’ve learned so much from Sam in many ways as he has applied himself and stayed so dedicated to the process.”

Sam has made major progress during his time with Tier X, and the payoff for him has been incredible. In his words, Sam feels that he is “a different human being” since he started training with Tier X. Not only is Sam’s mind sharper, his cognition better, and his problem solving skills more accurate, but he also feels more confident, focused, and energetic.

Beyond just improving his physical fitness, Tier X has helped him in his professional endeavors, too. Since he started training, Sam has received over $2 million in new grants for his work on stroke rehabilitation therapy and has discovered previously unknown activity in part of the brain. Without the coaching he received, Sam says he doesn’t feel like he would have been sharp enough, or alert enough, to capture all that he has during this time, and he attributes much of his success to his Equinox Tier X experience.


You, To the Power of X

The “X” of “Tier X” is symbolic, evoking Equinox’s belief in each individual’s infinite potential and the possibility of limitless transformation. The “X” also conveys that there is no one-size-fits-all approach to fitness—or life.

Whether tackling goals large or small, Tier X empowers trainees with skills to transform their lives, and further deepens Equinox's commitment to inspiring achievement and true high performance living.

“We developed Tier X knowing that our members are constantly in search of ways to push boundaries and maximize the potential within themselves,” says Carlos Becil, Equinox Executive Vice President and Chief Marketing Officer.  “Whether tackling goals large or small, Tier X empowers trainees with skills to transform their lives, and further deepens Equinox’s commitment to inspiring achievement and true high performance living.”

Developed by master coaches and reinforced by scientific research, Tier X is able to go beyond the conventions of a typical training program because each plan is personalized for the trainee and balances the trainee’s movement, nutrition, and regeneration needs with specific lifestyle goals.

Equinox’s high-level coaches go through 180 hours of advanced education in fitness science and personal training. They are able to develop real strategies to accomplish your personal goals with custom fitness plans because no two bodies are the same. It is designed to unleash the potential in yourself that you didn’t know existed.

Tier X

“The Tier X program is representative of a constantly evolving dialogue among Equinox’s most respected innovators from across disciplines,” says Alex Zimmerman, Director of Tier X.  “We’ve pulled the best practices from the fields of movement, nutrition and regeneration—all grounded in the latest scientific research— to bring members a results oriented, customized program that transcends the traditional definition of personal training.”

With Tier X, there is no limit to what you can do. By focusing on changing behavior, Tier X allows you to begin functioning at a higher level. This high level of performance will resonate in all areas of your life, allowing you to reach your full potential.

Whatever it is you do, Tier X will help you do it at the peak of your powers. You’ll move, fuel, and recharge like a champion,
every single day.

Tier X is now available at 16 locations nationwide, including Dallas clubs Equinox Highland Park and Equinox Preston Hollow and Chicago clubs Equinox The Loop and Equinox Gold Coast.

For more information on Tier X, visit an Equinox club near you or visit

Discover the Equinox Difference

Are you feeling inspired and ready to begin your transformation with Equinox? Here are just a few more reasons why Equinox is an exceptional place to continue your fitness journey.


A Club, Not a Gym

For active, career-oriented individuals that get caught up in the bustle of daily life, it can seem like fitness is just one more tedious item to check off the to-do list. But at Equinox, fitting in that great workout becomes a release thanks to the club’s truly relaxing social atmosphere. Many club locations have pools, rooftops, steam rooms, and other luxurious offerings that allow you to unwind before and after your workout.


Group Fitness Classes

Get the most out of your membership by taking advantage of a variety of group fitness classes offered at Equinox. From yoga and Pilates to other more high-intensity class offerings like The Cut, a cardio-forward boxing class, there will always be a class that helps you get the most out of your workout.

Through Equinox’s group fitness program, you get all the expertise you need under one roof. Behind the results that Equinox delivers is a team of instructors, group fitness teachers and personal trainers who are masters of their discipline. Their relationship-oriented approach makes it easier for them to understand your specific needs and apply their expertise toward your goals.


The PURSUIT by Equinox

Let yourself experience the thrill of Equinox’s unique indoor-studio cycling class, an immersive studio cycling experience that uses state-of-the-art in-studio gaming and data visualization to drive friendly competition and inspire peak levels of performance. Every bike features connected cycling technology, meaning that every mile, calorie, watt and personal record can be tracked and stored for reference. It’s a data-driven approach to self-improvement.



If you always want to stay ahead of the latest fitness trends, then Equinox is the club for you. When it comes to being in-the-know about what’s next in fitness, Equinox consistently leads the pack. By providing the most innovative new classes—like the explosive new 30-minute Firestarter HIIT workout or the Pure Strength team training workout featuring an innovative circuit designed to build strength, not bulk—and keeping up with new developments in gear, like wearable tech, Equinox enables members to stay on the cutting edge.



Take advantage of the Equinox mobile app, which makes it easy for you to track your appointments, book a bike for your cycling class, and stay connected to the healthy lifestyle, even when you’re not at the club. The app is personalized, showing content and local member events curated just for you.



As the founding partner of Cycle for Survival, Equinox has helped raise over $100 million in the fight against rare cancers, with 2016 being the best year so far. Every single dollar goes directly to cancer research and clinical trials led by Memorial Sloan Kettering Cancer Center.

Ready to join the battle? Find an upcoming Cycle for Survival event near you.

    • Dallas | Equinox Highland Park | February 4
    • Chicago | Equinox The Loop | February 10-12



More important and inspiring than all the amenities combined is the sheer energy that you can feel throughout an Equinox club. From the motivating imagery of their Commit To Something campaign, to their battle-ready playlists, every session at Equinox has you feeling—and looking—better than you did when you walked in.

So what are you waiting for?
Make 2017 the year you start your Equinox journey.

Now is the right time to make new commitments and begin realizing your full potential. Go to to set up your first visit—after that, you’ll find there’s no limit to what you can do.

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